Birmingham Optical

About Birmingham Optical:

Our Heritage

With 60 years of experience, Birmingham Optical are positioned as a key supplier in the optical industry. We provide equipment, services and expertise, offering a market leading portfolio at all price points along with unrivalled levels of service.

Our People

The main board have over 100 years of experience in the optical industry. The support and training team includes qualified optometrists, medical photographers, ophthalmologists, dispensing opticians, contact lens fitters and SMC (Tech) qualified technicians enabling us to support your varying business needs at clinical, associate and technician level.

Our Products

Birmingham Optical’s passion for superior quality products and long lasting partnerships is reflected in the brands offered which include Nidek, Oculus, Frastema and Keeler. These exclusive partnerships enable us to provide industry leading technology which in turn will enable you to offer the best possible customer experience.

Our Passion

In addition to a passion for superior products we take great pride in the support services provided. We are continually embracing technology allowing us to move our offer forward and create more value for you. We lead the market with training and education supporting your investment for the long term.

Our Aftercare

We understand that when you choose Birmingham Optical, you are choosing much more than a supplier. You are investing in a long term partnership and an industry leading aftercare program. We employ 36 full-time engineers and will never outsource your service work to a third party. Our engineers have in excess of 500 years combined experience supporting the optical industry.

Commercial Expertise

The main board and wider team come from a strong retail background. This enables us to offer advice and expertise to you as our business partner. In addition to supplying equipment we will also advise on the commercial benefits of this equipment within your business model, for example clinical training will also cover the commercial opportunities.

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