About Adoreboard:

Who we are?

At Adoreboard, we believe that Emotional Intelligence is the new frontier for brands to connect better with customers’ emotions. As a spin-out from Queen’s University, Belfast our applied research in this area has created a new type of technology in the emerging field of emotional analysis. The result is a world leading emotional analysis platform to help brands transform customer experience by turning customer interactions from any source into unique Emotionally Intelligent Insights.

What we do?

We’re pioneering a new approach in data analytics, we call it Emotionally Intelligent Insights. 

The Adoreboard engine delivers a unique range of insights based on years of high-level research and patent pending algorithms. It goes far beyond traditional ‘Sentiment Analysis’ that tends to deliver very simple, binary answers – good/bad; like/dislike; yes/no – or other types of cognitive analysis.

Human emotion is much more complex and all those involved in customer experience know there’s much more to find and understand. For example, rage and sadness would both traditionally be simply classed as ‘negative’, but they are radically different emotions – with different action and responses required.

Our expertise in this area of artificial intelligence is based on a combined experience of over three decades.

Opportunities with us

We are expanding our team in Belfast, including roles in software engineering, marketing and sales, and business operations, and are looking for keen, hardworking individuals who demonstrate initiative to join us! These roles will offer individuals challenging, fast-paced jobs, the chance to gain rapid experience in their field and the opportunity to exceed in their own career goals.

For further information please visit

Adoreboard is an Equal Opportunities Employer.

Candidates must have the right to work in the UK.

Recent Adoreboard Jobs
  • Inside Sales Executive


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    63 University Road , Belfast , BT7 1NF