CRM Specialist. Permanent role for software company.
Your new company
Hays are working exclusively with this client who power comparison technology.
Your new role
You will lead the creation, management and development of CRM marketing campaigns,your focus will be on CRM marketing, with a particular emphasis on email/SMS/push and other relevant channels. You will select and implement appropriate technologies, strategic planning, identifying target audiences and managing campaigns using appropriate content. You'll work collaboratively with relevant stakeholders and demonstrate the ability to deliver compelling and engaging campaigns efficiently and effectively whilst carrying out insightful analysis on performance which can be used to optimise and improve results on an ongoing basis. You'll utilise the latest marketing techniques to increase engagement and nurture our users to maximise ROI. As a key member of our marketing team, you will play a pivotal role in further developing each of our brands' competitive positioning and increasing their levels of brand loyalty and awareness.
What you'll need to succeed
You will have a degree in marketing, digital media, business IT or equivalent and a minimum of 3 years relevant experience including using CRM systems for the development, execution and management of email/SMS/Push marketing campaigns, technical experience in implementing and utilising CRM tools and tracking systems including Google Analytics and Tag Manager, experience in managing the integrity of large CRM data sets, experience creating, managing, and optimising marketing campaigns using best practices and experience building email templates using HTML & CSS. Desirable if you have experience in SMS and push marketing, and with API integrations, experience in using predictive analytics/machine learning to influence and automate campaigns, design experience, software development experience and knowledge of SEO / SEM.
What you'll get in return
A competitive salary, bonus structure and comprehensive benefits package, including private medical insurance, life cover, pension and wellbeing cashback plan.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
Experience: 0 yrs