Marketing Automation Specialist required for SaaS Global Company.
Your new company
A global leader in the development of literacy and accessibility software.
Your new role
You will integrate marketing automation tools and analytics into our marketing campaigns and communications You will be responsible for developing, planning and implementing email communications, including reporting, across the customer lifecycle. You will implement global best practice for email communication, lead scoring, lead nurturing and data hygiene. You will support the generation and implementation of testing strategies to optimise marketing performance and maintain and develop reporting dashboards to make available real-time and historical intelligence to the marketing team. Additionally, you will provide analysis and insight into customer segments and behaviour, and campaign performance against targets and KPIs.
What you'll need to succeed
Degree in marketing, economics or research/business related field with 2+ years' experience of marketing and communications in a business environment with significant knowledge and experience of marketing automation software and CRM systems, and running digital campaigns. You will have the ability to work with analytics and have proven experience of using data to drive marketing or product developments changes and the ability to interpret data with working knowledge of the regulatory environment around data privacy. Beneficial if you have related experience in SaaS B2B or B2C organisations with knowledge of HTML, CSS and SQL. Automation related qualification and experience working in Agile Marketing teams is beneficial as well we experience working with Data Studio and a Google Analytics certification. You will be a skilled and confident communicator and passionate about effectively communicating with prospects and customers, and able to demonstrate the link between marketing activity and results. A logical and methodical individual, you will directly influence revenue growth, brand building, and efficiency through your role.
What you'll get in return
Salary of £30k-£35k plus an extensive benefits package.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
Experience: 0 yrs