Marketing Jobs in Belfast

Account Based Marketing Manager


Your new company
Your new company are a specialist information, data and ecommerce optimisation company helping the world's top consumer companies make smart strategic decisions to improve performance now and in the future. They serve customers in over 120 countries worldwide and their products and brands help customers optimise their digital commerce, maximise marketing impact and create the right products.


Your new role
The Account Based Marketing Manager, reporting to the SVP of Marketing Performance & Automation (MPA), will play a significant role in the Marketing Performance and Automation team. The role will be accountable for partnering our client's range of Market leading brands to:

• Design, implement and optimise ABM Plans and Strategies
• Liaising with Sales team and Marketing Performance and Automation specialists to ensure conjoined approaches for:
  • Strategic ABM
  • ABM Lite
  • Programmatic ABM
  • Communicating content and creative requirements to the Content and Design Specialists
  • Take role as the product owner for automated ABM programmes
  • Take role as the product owner for ABM reporting framework and the collection of ABM reports
  • Liaising with Marketing Technology and Data Director to assess, advise and eventually implement third-party tool and systems to improve ABM methodology throughout organisation
  • Teach Marketing community on ABM
  • Display excellent stakeholder management skills
  • Raise any threats or blockers to performance.

You will be responsible for:

• Being the subject Matter specialist on ABM for the Marketing community
• Providing ABM projects on budget, on brief and on time, managing stakeholder engagement and risk
• Coupling with the client's range of brand, product design and content teams in the effective distribution of high performing ABM projects
• Looking after the ABM roadmap, and constant prioritisation pursuant to team objectives
• Run ABM preparation meetings
• Run ABM showcases

What you'll need to succeed

• Successful experience in multi-channel ABM, preferably within a multi-product organisation
• SAAS experience is extremely beneficial
• Analytical and insightful mindset to influence relevant stakeholders
• Salesforce experience is advantageous
• Marketo experience is beneficial
• Experience of having leveraged ABM via Performance Marketing channels

What you'll get in return

• This role is based in Northern Ireland however the client is open to remote working
• 25 Annual Leave days, with option to buy/sell up to 5
• Fantastic learning and development prospects
• Pension package
• Private medical and dental insurance plans
• Life assurance packages - income protection and critical illness cover
• opt in option to company shares scheme
• Season ticket loans
• Volunteering opportunities
• Range of additional benefits including childcare vouchers, cycle to work scheme, will writing, retail vouchers and more

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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Experience: 0 yrs