A CV to sink your teeth into!
Published: 27th February 2013
So last month we had Adam Pacitti who rented a billboard to advertise his skills, this month we get…Chocolate!
Early on Thursday morning Reddit user ‘elilanger’ posted the picture above with the caption: "This is my friend's resume. He got the job." Within hours the internet had gone crazy over the idea with, at the time of writing, over 2 million views on photo-sharing site Imgur.
The creator of the RésuméBar, Nick Begley from New York, has used this unusual method twice to differentiate himself from other applicants in the competitive job market.
Both times he has succeeded in getting the job he wanted – once to earn an internship and the last time, in 2009, he secured a marketing job with an NYC-based company called Sportsvite.
The chocolate in question was a Crunch bar, with the unique label boasting the motto “Credentials that will satisfy any organization's appetite".
The ingredients are replaced with skills and usual daily percentages for ‘vitamins per serving’ are substituted for things such as Leadership: 100% or Work Ethic: 110%.
However Begley was wise enough to understand that some employers may see this as ‘gimmicky’ and only created a dozen or so chocolate bar resumes that he used strategically.
"Some were sent to land me the interview, while others were used as a 'leave behind' after an interview," he said. "I always used it as a supplement to a paper resume or online application since the candy bar was more of a gimmick and didn't provide my work history or credentials."
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